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Research papers

Learning about consumers through a new bricolage

This paper describes how Brazilian women and youth deal with challenges as they pass through lifestages.The research method melds qualitative methodologies with a new approach to exploring the context of category, brand or communication drivers as...

Catalogue: Latin America 2005
Authors: Jem Wallis, Rob Marjenberg, Zilda Knoploch
October 23, 2005
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Citation

Wallis, Marjenberg and Knoploch (2005a, October 23). Learning about consumers through a new bricolage. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/learning-about-consumers-through-a-new-bricolage


Research papers

The integration between the Internet community and the Internet panel

The paper describes the work that has been carried out to test a set of existing marketing research methodologies applied to the internet environment. One of the objectives of this project is to test how spontaneous opinions can be used as a valuable...

Catalogue: ESOMAR Net Effects 2001
Authors: Zilda Knoploch, Leandro Kenski
Companies: ENFOQUE PESQUISA & STRATEGIR ENFOQUE, iVOX
February 11, 2001
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Citation

Knoploch and Kenski (2001a, February 11). The integration between the Internet community and the Internet panel. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-integration-between-the-internet-community-and-the-internet-panel